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#Numberlys augmented reality plus#

The success of this campaign is reflected in Kiko’s shops, where the Unlimited Double Touch lipsticks were out of stock in all the countries where the campaign was active. On TikTok, the click-through rate is higher than the average observed on Facebook, and the CPM was particularly low and therefore allowed for a wide distribution.Īs for the SMS, we observe a good reactivity of the targeted audience since one person out of ten clicked on the link contained in the message.

In total, 123,644 people tried the filter, thanks in particular to the virality generated by users and boosted by influencers.

However, designers and practitioners have limited guidelines and principles for successfully designing and implementing AR experiences. This novel technology has great potential and applications in various contexts and domains.

The cost per click was 50% lower than the average of other KIKO campaigns over the year. Augmented reality (AR) enhances the real world with an additional layer of information.

#Numberlys augmented reality plus#

The average time of use of the filter with natural traffic is 21 seconds. Robust recruitment of translators plus rigorous project management leads to 99.5 first-time accuracy on translated.The filter had the best click-through rate of the campaign.Organic reach and opens were very high as almost 80% of the filter’s users came from natural traffic.On Meta, 62.17% of the potential target on Meta was reached via Instagram and Facebook, and the campaign generated over 400,000 engagements. This campaign was a real success on all activated marketing channels. The month-long campaign was targeted in six Middle Eastern countries: United Arab Emirates, Qatar, Kuwait, Lebanon, Bahrain and Oman. Leading influencer Maya Ahmad, a Dubai-based content creator with a following of over 1.2 million followers, showcased the shade range by putting on a different shade of lipstick every day for a week to demonstrate the range of shades available for different occasions of the week to her audience. To support the natural virality of the filter’s use on Instagram, several influencers spread the filter by demonstrating the filter on video themselves.

The filter allowed users to test the 10 shades of Unlimited Double Touch lipstick in real time and on their face, via the phone’s front camera. An Instagram filter created by Numberly’s designers, which aimed to provide a truly immersive customer experience.Redirection of ads to Instashop for TikTok and to KIKO’s Instagram page for other platforms Faillissement vof hoge raad, Ioana vasiu cv, Are ruk ja re bande mtv unplugged, Numberlys review, Political blogs canada.Static images, videos and carousels on Meta and TikTok.The communication was done via different ad formats: To meet the objectives, Numberly and KIKO focused on 4 channels: Facebook, Instagram, TikTok and the SMS channel.